James Lovick

James is a multi-skilled director and cinematographer from London. His work is best described as ‘cinematically realised human stories’, with documentary filmmaking at the heart of his visual style.

James began working in feature documentaries, self-shooting on several high profile series before side-stepping into the world of short stories. Over the past few years he’s worked with a whole heap of wonderful brands including Vodafone Baileys & Kenwood. In 2017 he was shortlisted for a Shots Young Director Award in Cannes, for his film ‘Why This Road?’ for Charles Schwab.

In addition to his beautifully shot documentary work and his increasing commercials reel, James has also developed a very strong food reel – he manages to compliment these different disciplines and even combine them. His beautifully captured images of food are often wrapped inside a cinematic documentary.

James is a calm, confident and very lovely storyteller with a great eye for the little things, perfect for those pesky pouring shots and for a human performance.