Seeing is Believing
SILVER CLIO WINNING CAMPAIGN
This project encompasses over 10 short films directed by Richard Mullane and launched across various Standard Chartered Liverpool Football Club 2017-19 campaigns. They feature many of the current squad and Jurgen Klopp, as well as John Barnes, Ian Rush, Robbie Fowler, Steven Gerrard and King Kenny himself.
This short film was made as part of the 2017 campaign ‘Power of Numbers’ for Standard Chartered & Seeing is Believing. Pat Rodaway is a lifelong Liverpool FC fan who has never had vision. A binaural sound experience was made of match day at Anfield, culminating in the crowd singing You’ll Never Walk Alone, to give millions of LFC fans around the world the feeling of being there. Pat’s accompanying film explores his memories of match days at Anfield over the years, and how well our binaural recording stands up against his lived experience of the sound and emotions of being among 50,000 fans singing together at Anfield.